Performance Marketing Lead
At Curoflow, we’re on a mission to reinvent healthcare for patients and providers across Europe. We’re building an all-in-one digital platform – a “Shopify for healthcare” – that empowers clinics to deliver seamless, patient-focused care. With customers across 7 countries, some amazing product launches around the corner and a growing demand, we’re now ready to take our marketing to the next level.
This is where you come in.
We don’t do things the way many does. You will notice this when you meet our team. We are a growing group of 22 individuals split over two offices, striving to make global impact. We are determined, eager and willing to do what it takes to build the next great healthtech company made in Sweden!
We see the marketing department at Curoflow as something unique, with the potential to be extremely powerful. When working at Curoflow, you will not only join a mission that will impact millions of lives - you will also have the luxury of getting stuck in, defining a modern B2B company.
And let’s be honest. Curoflow is a start-up. If you’re looking for a hefty pay rise or a strict 9-5 job, Curoflow is not for you. We want people who are willing to give that bit extra and in return get that bit extra in terms of stock options, a good salary, and a fantastic mission to join.
Role Responsibilities
We’re looking for a Performance Marketing Lead to take full ownership of our paid and organic marketing channels and drive measurable growth across markets. This is a key role for a hands-on, data-driven marketer who thrives on testing, iterating, and scaling campaigns with precision for extraordinary conversion results. You’ll work alongside our Content & Brand Lead and report directly to the CEO.
This isn’t just another marketing job. It’s an opportunity to build a category-leading company in healthtech while helping clinics deliver better care to millions of patients.
What You’ll Do
- Develop and execute Curoflow’s paid acquisition strategy across Google Ads, Meta, LinkedIn, and other channels.
- Own SEO/SEM and GEO/AEO (generative engine optimisation/artificial intelligence optimisation) optimization initiatives to maximize reach and visibility.
- Implement and improve retargeting strategies and ABM campaigns targeting. healthcare decision-makers.
- Manage and optimize marketing budgets to achieve CAC, ROAS, and LTV targets.
- Build performance dashboards, report on KPIs, and identify opportunities for growth.
- Coordinate with external agencies and vendors where needed for audits or campaign support.
- Email marketing and marketing automation.
- Work closely with the Content & Brand team to align creative assets with performance goals.
- Stay ahead of trends in performance marketing and bring innovative ideas to the table.
Skills & Competencies
- Highly analytical mindset and strong problem-solving skills.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Excellent collaboration and communication skills.
- Growth mindset with a passion for testing and optimizing campaigns.
- Creative yet data-driven – you understand how to marry brand and performance.
About you/ Role requirements
- 3+ years of experience in performance marketing, ideally in SaaS, healthtech, or B2B environments.
- Degree in Marketing, or a related field.
- Deep understanding of Google Ads, Meta Business Suite, Linkedin campaign manager and SEO best practices.
- Experience with ABM, retargeting, and lead generation campaigns.
- Strong analytical skills and proficiency in tools like GA4, and Looker Studio.
- Comfortable managing budgets and reporting ROI to stakeholders.
- A hands-on doer with excellent attention to detail and a proactive mindset.
- Proven track record from similar roles, comfortable sharing which goals you achieved with previous employers.
- Fluent in English and Swedish, verbally and written.
Why Join Us?
Impact: Shape the future of healthcare for millions across Europe
Growth: Be part of a fast-growing start-up with big ambitions
Ownership: This is your chance to build and co-lead a marketing department from the ground up
Ambition: Join a company where everyone is working with that extra bit of conviction, knowing they can be the change they want to see
Career Path: We premier in-house promotions and you’ll be setting your own limitations
Culture: A passionate, founder-led team who care deeply about healthcare and product
Working conditions
- Full time
- Location: Stockholm, Scheelegatan
- Work from home policy: 1 day/week
- Benefits besides salary include, wellness grants, occupational pension, flexible working hours and the possibility of receiving equity options
We look forward to your application!
Stockholm
An usual, unusual place to work
-
An office with the right feel
We sit together on 200 square meters spread over two floors. Looking for light and airy? The upper floor's sloping ceiling with windows that span over the entire office ceiling allows for great daylight all through the day. You'll find ergonomic office furniture and accessories at your disposal. Want to work out before work or at lunch? Borrow one of our changing rooms where you can shower and change.
-
Well-being
Good health is the key to many things. That's why we offer a wellness grants to all employees. Feel like taking a 15-minute stroll along the water front or maybe just relax for a bit? Borrow one of our downstairs rooms and why not try our magical massage chair. Fruit is also good for your health - so we make sure it's available every day.
-
Pension and insurance
We want you to have good benefits when you join our team. We therefore offer an occupational pension and insurance to all employees.
-
Hanging out
Even the soul needs its lubrication and we often enjoy each others company over a Swedish fika. At least once ayear we go on a joint trip for team building and activities. This year, one of the trips will take us to Belgrade for example. Many of us also like to hang out outside office hours from time to time, going bowling, grabbing a drink or whatever fits the season.
A pleasant workplace
Do you also want to come to work and feel that you are making a difference? With us, you will be an important part of a team that works and have fun together. We believe that a pleasant workplace with direct communication, short decision paths and an inviting environment, provides the conditions for a job to enjoy and look forward to! Join us and make our workplace much more than just a place to work.