Content & Brand Lead
At Curoflow, we’re on a mission to reinvent healthcare for patients and providers across Europe. We’re building an all-in-one digital platform – a “Shopify for healthcare” – that empowers clinics to deliver seamless, patient-focused care. With customers across 7 countries, some amazing product launches around the corner and a growing demand, we’re now ready to take our marketing to the next level.
This is where you come in.
We don’t do things the way many does. You will notice this when you meet our team. We are a growing group of 22 individuals split over two offices, striving to make global impact. We are determined, eager and willing to do what it takes to build the next great healthtech company made in Sweden!
We see the marketing department at Curoflow as something unique, with the potential to be extremely powerful. When working at Curoflow, you will not only join a mission that will impact millions of lives - you will also have the luxury of getting stuck in, defining a modern B2B company.
And let’s be honest. Curoflow is a start-up. If you’re looking for a hefty pay rise or a strict 9-5 job, Curoflow is not for you. We want people who are willing to give that bit extra and in return get that bit extra in terms of stock options, a good salary, and a fantastic mission to join.
Role Responsibilities
We’re looking for a creative and operational Content & Brand Lead to own and scale our brand presence. You’ll work alongside our Performance Marketing Lead and report directly to the CEO. This is a hands-on role where you’ll create content, shape narratives, and make Curoflow unmissable across social media, events, PR, and beyond.
This isn’t just another marketing job. It’s an opportunity to build a category-leading brand in healthtech while helping clinics deliver better care to millions of patients.
What You’ll Do
Content Creation & Storytelling
- Develop and execute a content strategy for web, blog, social, podcast and email
- Create engaging posts, videos, podcasts, thought leadership, and customer stories
- Craft narratives about our product, customers, and the change we are looking to be
Brand & Marketing Strategy
- Own Curoflow’s brand voice and visual identity across all channels
- Plan and execute campaigns that position us as a healthtech leader
- Collaborate with the Performance marketing lead on integrated campaigns (organic + paid)
Events & PR
- Plan and coordinate (small and large) events, trade shows, and webinars
- Support PR activities and partnerships to elevate brand awareness
- Build relationships with key industry players and influencers
Role requirements
- Degree in Marketing, Communications, Journalism, or a related field (Master’s a plus)
- +3 years of experience in content marketing, brand management, or digital marketing
- Proven track record of growing organic channels and building brand visibility
- Experience with SaaS, healthtech, or startups is highly desirable
Skills & Competencies
- Excellent writing, editing, and storytelling skills (English and Swedish fluency required.
- Strong eye for design and ability to work with visual content (Adobe, Canva, or similar tools)
- Comfortable with social media management tools (e.g., Buffer, Hootsuite, Sprout Social)
- Experience using AI content generation tools, e.g., ChatGPT, Jasper AI, Midjourney, etc
- Basic understanding of SEO principles and analytics tools (Google Analytics, Google search console, SEMrush, Ubersuggest, etc.)
- Experience managing events and webinars is a strong plus
About you
- You’re a self-starter with a proactive approach and ability to manage multiple projects simultaneously
- You’re structured and have the ability to prioritize tasks
- You’re a content powerhouse – writing, visuals, audio, video – you do it all
- You think strategically but love getting hands-on with production
- You know how to build brands that people trust and remember
Why Join Us?
Impact: Shape the future of healthcare for millions across Europe
Growth: Be part of a fast-growing start-up with big ambitions
Ownership: This is your chance to build and co-lead a brand from the ground up
Ambition: Join a company where everyone is working with that extra bit of conviction, knowing they can be the change they want to see
Career Path: We premier in-house promotions and you’ll be setting your own limitations
Culture: A passionate, founder-led team who care deeply about healthcare and product
Working conditions
- Full time
- Location: Stockholm, Scheelegatan
- Work from home policy: 1 day/week
- Benefits besides salary include, wellness grants, occupational pension, flexible working hours and the possibility of receiving equity options
We look forward to your application!
Stockholm
An usual, unusual place to work
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An office with the right feel
We sit together on 200 square meters spread over two floors. Looking for light and airy? The upper floor's sloping ceiling with windows that span over the entire office ceiling allows for great daylight all through the day. You'll find ergonomic office furniture and accessories at your disposal. Want to work out before work or at lunch? Borrow one of our changing rooms where you can shower and change.
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Well-being
Good health is the key to many things. That's why we offer a wellness grants to all employees. Feel like taking a 15-minute stroll along the water front or maybe just relax for a bit? Borrow one of our downstairs rooms and why not try our magical massage chair. Fruit is also good for your health - so we make sure it's available every day.
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Pension and insurance
We want you to have good benefits when you join our team. We therefore offer an occupational pension and insurance to all employees.
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Hanging out
Even the soul needs its lubrication and we often enjoy each others company over a Swedish fika. At least once ayear we go on a joint trip for team building and activities. This year, one of the trips will take us to Belgrade for example. Many of us also like to hang out outside office hours from time to time, going bowling, grabbing a drink or whatever fits the season.
A pleasant workplace
Do you also want to come to work and feel that you are making a difference? With us, you will be an important part of a team that works and have fun together. We believe that a pleasant workplace with direct communication, short decision paths and an inviting environment, provides the conditions for a job to enjoy and look forward to! Join us and make our workplace much more than just a place to work.